UTD Paper Development Workshop

Date: June 8, 2026
Location: Macau

Fee: Free

APMA is launching the UTD Journal Paper Development Workshop (PDW). The workshop is designed to support authors who are preparing manuscripts for submission to UTD-listed marketing journals. Through developmental feedback and discussion led by senior editors and experienced editorial board members from UTD journals, the PDW aims to help authors strengthen manuscript quality and better align their work with UTD journals’ positioning, standards, and expectations.

APMA 2026 UTD PDW will be held on June 8, 2026, at Macau University of Science and Technology. The workshop will be coordinated by Prof. Krista Li, with Prof. Leonard Lee, Prof. Shibo Li, and Prof. Shijie Lu serving as discussants. We welcome marketing scholars to submit academic papers intended for eventual submission to UTD journals. There is no workshop fee. Submissions will undergo a rigorous review process, and spaces are limited. Interested scholars must submit a paper for review. Authors of accepted papers will receive a formal invitation email.

· Submission deadline: March 31, 2026

· Notification of results: April 20, 2026

Note: Regardless of whether a submission is accepted into the workshop, the paper may also be submitted as a regular conference paper. Authors should submit via the conference submission system at https://apma2026.scimeeting.cn/ and complete registration/payment following the standard conference procedures.

Purpose of the PDW

APMA UTD Journal PDW will provide comprehensive guidance aligned with publication standards in UTD-listed marketing journals, with a focus on:

· Interpreting the review process and publication requirements of UTD journals

· Discussing the types of research contributions these journals value most

· Analyzing common reasons manuscripts are rejected at the desk-review stage and in later rounds

· Offering improvement suggestions from a reviewer’s perspective to help authors refine a paper’s positioning and strengthen its arguments

· Emphasizing rigorous scholarly research on questions in emerging and innovative domains

At the same time, the workshop will provide a platform for scholarly exchange, feedback, and collaboration.

Application Procedure

Participation in the PDW is by application only, with a maximum of 12 papers selected to ensure effective feedback and development. Each accepted submission will be represented by one author only at the workshop. We particularly encourage junior faculty, postdoctoral researchers, and authors who have not yet published in UTD to apply, although all submissions are welcome. Selection will be based on the potential benefit to the author and the theoretical and practical significance of the research.

After submitting your paper via website (https://apma2026.scimeeting.cn/), please email your application to apma2026must@gmail.com. The email subject is: “APMA2026–UTD PDW”. Please combine all application materials into one single PDF that includes:

· Cover Letter: briefly describing the paper’s status (e.g., full draft, data), the research question, and key contributions

· Working Paper

· CV of the author(s) who plan to attend the conference

If you have any questions, please contact: apma2026must@gmail.com.

Agenda

Research Synopses

Each author prepares a maximum of three slides and seven minutes to present the following about their paper:

· status of the paper (completed manuscript, additional data collection planned, etc.)

· research question(s)

· intended contribution(s)

· method / findings

About the Workshop Host

Workshop Coordinator: Prof. Krista Li

Prof. Krista Li

Krista Li is the Blanche “Peg” Philpott Professor, Professor of Marketing, and Doctoral Program Coordinator of Marketing at Kelley School of Business, Indiana University. Krista’s research focuses on improving firms’ marketing strategies by understanding consumer behavior and leveraging new technologies (big data, digital transformation, livestreaming, and AI). Her research also helps policy makers design regulations to promote better marketing for a better world.  Krista's research has appeared in Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Manufacturing & Service Operations Management, Production and Operations Management, and Strategic Management Journal. Her paper was a finalist for the Best Marketing Paper Award in Management Science. She was also honored as a Marketing Science Institute Young Scholar in 2021, a title awarded to “potential leaders of the next generation of marketing academics.”Krista has extensive editorial experience serving as an Associate Editor for Marketing Science, Journal of Marketing, and Decision Sciences, as a Guest Associate Editor for Management Science, as a Senior Editor for Production and Operations Management; and as an Editorial Review Board member for the Journal of Marketing Research. She received the inaugurate Marketing Science Service Award as an Associate Editor in 2023 and the Marketing Science Award – Associate Editor in 2025. Krista received her B.B.A. in Marketing from Lingnan University and M.A. in International Economics at Yale University. She received her Ph.D. in Marketing at Texas A&M University in 2016.

Panelists (Alphabetical by Last Name)

Prof. Leonard LEE

Professor Leonard Lee is the Director of the Lloyd’s Register Foundation Institute for the Public Understanding of Risk (IPUR) and Lloyd’s Register Foundation Professor at the National University of Singapore (NUS) Business School. His research has been published in major academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, and Psychological Science, and featured in media such as The New York Times, Financial Times, and The Wall Street Journal. He has received honors such as the Paul Green Award (Finalist) from the Journal of Marketing Research, the Franco Nicosia Best Competitive Paper Award from the Association for Consumer Research, and the Robert Ferber Award (Honorable Mention) from the Journal of Consumer Research. He was also selected as a member of the inaugural class of MSI Scholars in 2018. Leonard is an Associate Editor of the Journal of Consumer Psychology and the Journal of Public Policy and Marketing, and a previous Associate Editor of Journal of Consumer Research (2015-22) and the International Journal of Research in Marketing (2014-15). He is also serving on the Editorial Review Boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Letters, and Foundations and Trends in Marketing. He co-chaired the 50th Edition of the annual ACR conference in 2019 in Atlanta, USA, as well as a SCP Advertising and Consumer Psychology (ACP) conference on “The Asian Consumer” in 2012 in Singapore. Professor Lee serves as Associate Editor for the Journal of Consumer Psychology and Journal of Public Policy & Marketing, and has held editorial roles in several other top marketing journals.

Prof. Shibo LI

Shibo Li is John R. Gibbs Professor of Marketing at the Kelley School of Business, Indiana University Bloomington. He obtained Ph.D. in Industrial Administration (marketing) from Carnegie Mellon University. His research interests include consumer dynamics, AI marketing, customer relationship management, digital marketing, shopper marketing, and quantitative models in marketing. His research has appeared in Marketing Science, Journal of Marketing Research, Journal of Marketing, Information Systems Research, Journal of Business Venturing, Nature– Scientific Reports, Journal of Retailing, Journal of the Academy of Marketing Science, and Journal of Interactive Marketing. Prof. Li is the Chair of the Marketing Section of the American Statistical Association from 2024-2026. He was selected as a MSI Young Scholar by the Marketing Science Institute in 2009, and won the Faculty Research Award in 2012, the Arthur M. Weimer Faculty Fellowship from 2011-2016, and the 3M Junior Faculty Grant Award at the Kelley School of Business at Indiana University in 2008-2010. He was the winner of the John A. Howard Doctoral Dissertation Award of the American Marketing Association in 2004, and received the CART Research Frontier Award from Carnegie Mellon University in 2006. His dissertation also won the William Cooper Dissertation Award at Carnegie Mellon University in 2003. Prof. Li served on the editorial review board of Marketing Science from 2007-2008 and is currently a member of the editorial review board of Journal of Marketing and Journal of Interactive Marketing.

Prof. Shijie LU

Shijie Lu is the Howard J. and Geraldine F. Korth Associate Professor of Marketing at the Mendoza College of Business, University of Notre Dame. His research examines the interplay between firms and consumers in digital media environments, with a focus on online advertising, user-generated content, competitive strategies, and digital piracy. His work has been published in leading business journals including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Research. He currently serves as an Associate Editor for Marketing Science, Journal of Marketing, and Journal of Interactive Marketing, and is a member of the editorial review board of the Journal of Marketing Research. He received his Ph.D. from the University of Southern California and has been recognized with honors including the INFORMS Society for Marketing Science Doctoral Dissertation Proposal Award and being named a finalist for the Don Lehmann Award.