APMA 2024

The 2nd Asia‑Pacific Marketing Academy Annual Conference (APMA) was held at City University of Hong Kong from 10–13 May 2024. The conference also required all submissions and presentations to be in English to promote international academic exchange. In this conference, keynote speakers included Prof. Bernd SCHMITT (Editor‑in‑Chief, Journal of Consumer Research), Prof. David GRIFFITH (Area Editor, Journal of International Business Studies), and other distinguished scholars.

APMA 2024 retained successful elements from APMA 2023 and introduced innovations in three areas. First, to explore the future direction of the marketing discipline, APMA established a Deans’ Forum and invited deans from leading business schools for a productive discussion, including Prof. Kalok CHAN (City University of Hong Kong), Prof. Hongbin CAI (University of Hong Kong), Prof. Yuxin CHEN (NYU Shanghai), and Prof. Yubo CHEN (Tsinghua University). Second, to promote problem‑oriented, interdisciplinary, and cross‑cultural academic exchange, APMA organized specialized parallel sessions covering five cutting‑edge topics. Third, to provide a platform for early‑career scholars on the job market, APMA launched the Marketing Academic Job Market Forum, where candidates presented their research outputs, pipelines, and future plans to a broad, engaged audience. More than 20 recruiting institutions attended, including Nanjing University, Sun Yat‑sen University, Sichuan University, Xi’an Jiaotong University, Beijing Normal University, South China University of Technology, Hunan University, Lanzhou University, City University of Hong Kong, City University of Hong Kong (Dongguan), Lingnan University, and the University of Melbourne.

Deans’ Forum of APMA 2024 (Hong Kong, China)