Conference Schedule
Venue:
June 5 – Hengqin International Science and Technology Innovation Center
June 6 – Hengqin International Science and Technology Innovation Center
June 7 – Macau University of Science and Technology
June 8 – Macau University of Science and Technology
June 5 (Friday) | Hengqin International Science and Technology Innovation Center
Conference Registration
Pre-conference Workshops
June 6 (Saturday) | Hengqin International Science and Technology Innovation Center
Opening Ceremony
Keynote Speeches
Working Lunch
National High-Level Projects Forum
Editorial Board Face-to-Face
Academic Job Market Forum
Marketing Academic Job Market Forum
Note: Events on June 6 will be live-streamed simultaneously to a classroom at O Block, MUST Taipa Campus.
June 7 (Sunday) | Macau University of Science and Technology
Ph.D. Student Parallel Sessions
Keynote Speeches
Working Lunch
Thematic Forums
Regular Paper Parallel Sessions
Conference Banquet & Awards Ceremony
June 8 (Monday) | Macau University of Science and Technology
Poster Session
Kind Reminder: Participants holding a Single-Entry Permit for Macao who plan to attend the sessions at the Hengqin International Science and Technology Innovation Center on June 5-6 are advised to travel directly to the Hengqin Guangdong-Macao Deep Cooperation Zone from Jinwan Airport, Hong Kong Airport, Hengqin Station, or the Hengqin Ferry Terminal. Please avoid entering via Macao.
Important Notice: Once a holder of a Single-Entry Permit for Macao exits Macao after entry, they will not be able to re-enter Macao on the same day. Therefore, relevant participants are urged to plan their entry itinerary carefully to avoid disrupting their conference schedule.
Submission Deadline
January 1 – March 31, 2026
Notification Date
April 15, 2026
June 5–8, 2026
Hosted by:
Guangdong-Hong Kong-Macao University Alliance for Marketing
Organizers
School of Business, Macau University of Science and Technology
MUST Innovation Technology Research Institute
Co-Organizer
Zhuhai Da Heng Qin Development Co., Ltd
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