I. Conference Organizations

Hosted by:
Guangdong-Hong Kong-Macao University Alliance for Marketing
Macau University of Science and Technology Foundation

Organized by:
School of Business, Macau University of Science and Technology
MUST Innovation Technology Research Institute

Co-organized by:
Zhuhai Da Heng Qin Development Co., Ltd

II. Organizing Committee

Conference Honorary Chairs (listed alphabetically by last name):

Michael King Man Hui, University of Macau

Chuan Pang, Macau University of Science and Technology

Conference Executive Committee (listed alphabetically by last name):
Lei Zheng (Chair), Macau University of Science and Technology
Huimei Bu, Macau University of Science and Technology
Haibo Pan, Macau University of Science and Technology
Yi Peng, Macau University of Science and Technology
Yao Qin, Macau University of Science and Technology
Jie Sheng, Macau University of Science and Technology
Guicheng Shi, Macau University of Science and Technology
Yongdong Shi, Macau University of Science and Technology
Yanan Yu, Macau University of Science and Technology

About the Organizers of APMA2026

Macau University of Science and Technology (MUST) 

Founded in 2000, the Macau University of Science and Technology (MUST) has rapidly developed into a multi-disciplinary university with the highest student enrollment in Macao. Upholding the motto of “Dedication to Practical Studies, Enhancement of Knowledge, Ability, and Quality,” MUST adheres to its mission to promote cultural exchange, nurture intellectual growth, foster economic development, and advance societal progress. The University aligns closely with the needs of Macao and the rapid development of the Motherland. It draws on and incorporates experiences from world-class higher education institutions, provides a diverse range of educational programs and aims to cultivate high-quality talent who are solid in theory, competitive in practice and innovation, proficient in both Chinese and English, noble in character, admirable in morality, and adaptable in a globalized economy. In May 2022, MUST became the first university in Macao to receive full Institutional Accreditation (IA) from the UK Quality Assurance Agency for Higher Education (QAA). The University is located in Taipa, with a campus spanning 210,000 square meters. The beautiful surroundings and convenient transportation make it an ideal place for students to pursue higher education and conduct research.

The Macao S.A.R. government has authorized MUST to award academic degrees at the doctoral, master’s and bachelor’s levels, with some programs conducted in Portuguese or Spanish. Currently, there are more than 23,000 students enrolled at the University, including about 3,200 doctoral students, 6,000 master’s students, and 13,900 undergraduate students. As of today, MUST provides a wide range of courses, including Social Science, Science, Engineering, Law, Management, Business, Medicine, Pharmacy, Tourism, Art, Communication, and Language. MUST operates four state-level research platforms, has established six centers of the Key Research Institute of Humanities and Social Sciences Partner Base and Joint Laboratory with higher education institutions in Mainland China, and more than twenty major research institutes. In 2025, according to Times Higher Education, MUST was ranked 251–300 in the World University Rankings, 57th in the Asia University Rankings, and 38th in the Young University Rankings.

School of Business at Macau University of Science and Technology 

The School of Business (MSB) is one of the first four faculties at MUST and is also the largest faculty in the university. According to the Times Higher Education World University Rankings by Subject 2025, the subject of “Business and Economics” of MUST is ranked in the 201-250 range. In July 2023, MSB earned AACSB (The Association to Advance Collegiate Schools of Business) international accreditation and is positioned among the top 6% of business schools globally. Currently, the MSB provides two Bachelor’s degree programs, i.e. Bachelor of Business Administration and Bachelor of Applied Economics. There are eleven Master’s degree programs, including Executive Master of Business Administration, Master of Business Administration, Master of Public Administration, Master of Management Studies, Master of Science in Accounting, Master of Science in Finance, Master of Science in Financial Technology, Master of Applied Economics, Master of Science in Business Analytics, Master of Charity and Social Organization Management, and Master of Supply Chain Management. In addition, there are two Doctoral degree programs, i.e. Doctor of Philosophy in Management and Doctor of Business Administration.

The Guangdong–Hong Kong–Macao University Alliance for Marketing (the “Alliance for Marketing”) is established by collaborating higher education institutions across the Guangdong–Hong Kong–Macao region in accordance with the Greater Bay Area Development Plan. It was approved by the Guangdong–Hong Kong–Macao University Alliance and registered with the relevant education authorities in 2023. Current member institutions (in alphabetical order) are: Chinese University of Hong Kong, City University of Hong Kong, Guangdong University of Technology, Guangzhou University, Hong Kong Baptist University, Jinan University, Lingnan University, Macau University of Science and Technology, Peking University HSBC Business School, Shenzhen Institute of Economics and Management, Tsinghua University, Shenzhen University, South China University of Technology, Southern University of Science and Technology, Sun Yat‑sen University, the University of Hong Kong, and the University of Macau. The Alliance for Marketing aims to advance the discipline of marketing through innovative scholarly contributions and to promote the marketing discipline by innovative academic contributions, and to enhance the quality of marketing education and talent-development. The Secretariat of the Alliance for Marketing is located at the School of Business, Sun Yat-sen University.