The Guangdong-Hong Kong-Macao University Alliance for Marketing (referred to as "the Alliance for Marketing") is established by collaborative peer institutions in the Guangdong-Hong Kong-Macao region, in alignment with the principles of the Greater Bay Area Development Plan. It was approved by the Guangdong-Hong Kong-Macao University Alliance and registered with the education administration authorities in 2023. Current member institutions include (in alphabetical order): the Chinese University of Hong Kong, City University of Hong Kong, Guangdong University of Technology, Guangzhou University, Hong Kong Baptist University, Jinan University, Lingnan University, Macau University of Science and Technology, Peking University HSBC Business School, Shenzhen Institute of Economics and Management, Tsinghua University, Shenzhen University, South China University of Technology, Southern University of Science and Technology, Sun Yat-sen University, the University of Hong Kong, and the University of Macau. The Alliance for Marketing aims to promote the marketing discipline by innovative academic contributions, and to enhance the quality of marketing education and talent-development.

Profile of The Asia-Pacific Marketing Academy Conference (APMA)

The Asia-Pacific Marketing Academy Annual Conference (APMA) was proposed and established by the Alliance for Marketing. Its core values are integrity, progressiveness, innovation, and openness. The conference will adhere to these values, respond to the call of high-quality growth of the Asia-Pacific market, and promote diverse forms of exchange and collaboration among scholars in the Asia-Pacific region. It aims to explore the marketing patterns in the local market, contribute to the prosperity of the local market, and enhance the contribution of the Asia-Pacific marketing academic community to the international knowledge base.