FIRST DAY KEYNOTES

Yubo CHEN，Tsinghua University

Yubo Chen is the Coca-Cola Chair Professor in the Department of Marketing at Tsinghua University School of Economics and Management, and serves as the Director of the Center for Internet Development and Governance. He holds a Ph.D. in Management from the University of Florida and is a recipient of the National Science Fund for Distinguished Young Scholars. Previously, he was a tenured associate professor at the University of Arizona. Professor Chen has led multiple national-level research projects, including those funded by the National Science Fund for Distinguished Young Scholars, key and major projects under the National Natural Science Foundation of China, and major projects under the Key Research Institute of Humanities and Social Sciences of the Ministry of Education. He has published extensively in top-tier international management journals such as Management Science, Marketing Science, Journal of Marketing, Journal of Marketing Research, and Information Systems Research. His work has been cited over 10,000 times on Google Scholar, and he was named to the Stanford University and Elsevier "World's Top 2% Scientists" list in 2022. He has also been consistently included in Elsevier's "Highly Cited Chinese Researchers" list for multiple years. He serves as the principal investigator for several national key research projects and provides policy recommendations to various government ministries. Additionally, he holds academic positions across multiple institutions and journals, and engages in in-depth collaborations with numerous leading enterprises. His research partnerships with companies such as JD.com, Alibaba, Baidu, and China CITIC Bank focus on the digital economy and big-data-driven business innovation.

Thomas KRAMER，University of California, Riverside

Professor Thomas Kramer is the Associate Dean of Undergraduate Business Programs and Professor of Marketing at the University of California, Riverside, where he also holds the Anderson Presidential Chair in Business. His research focuses on how consumers form preferences and make decisions, particularly in the context of extraordinary beliefs such as superstitions, magical thinking, fate, and karma, as well as cognitive biases and heuristics. His work has been published in leading journals, including the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. Professor Kramer was Co-Editor of the Journal of Consumer Psychology (2021–2023) and served as Associate Editor at both the Journal of Consumer Research and at the Journal of Consumer Psychology, where he is currently serving as Associate Editor for Research Reports. He is also serving on the editorial review boards for the Journal of Marketing Research, and the Journal of International Marketing. He was also the Issue Co-Editor for the Journal of the Association of Consumer Research issue on “The Science of Extraordinary Beliefs.”

Leonard LEE，National University of Singapore

Professor Leonard Lee is the Director of the Lloyd’s Register Foundation Institute for the Public Understanding of Risk (IPUR) and Lloyd’s Register Foundation Professor at the National University of Singapore (NUS) Business School. His research has been published in major academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, and Psychological Science, and featured in media such as The New York Times, Financial Times, and The Wall Street Journal. He has received honors such as the Paul Green Award (Finalist) from the Journal of Marketing Research, the Franco Nicosia Best Competitive Paper Award from the Association for Consumer Research, and the Robert Ferber Award (Honorable Mention) from the Journal of Consumer Research. He was also selected as a member of the inaugural class of MSI Scholars in 2018. Leonard is an Associate Editor of the Journal of Consumer Psychology and the Journal of Public Policy and Marketing, and a previous Associate Editor of Journal of Consumer Research (2015-22) and the International Journal of Research in Marketing (2014-15). He is also serving on the Editorial Review Boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Letters, and Foundations and Trends in Marketing. He co-chaired the 50th Edition of the annual ACR conference in 2019 in Atlanta, USA, as well as a SCP Advertising and Consumer Psychology (ACP) conference on “The Asian Consumer” in 2012 in Singapore. Professor Lee serves as Associate Editor for the Journal of Consumer Psychology and Journal of Public Policy & Marketing, and has held editorial roles in several other top marketing journals.

SECOND DAY KEYNOTES

Krista J. LI，Indiana University

Professor Krista J. Li is the Blanche “Peg” Philpott Professor of Marketing and the Marketing Doctoral Program Coordinator at the Kelley School of Business, Indiana University. Krista’s research focuses on improving firms’ marketing strategies by understanding consumer behavior and leveraging new technology (big data, digital transformation, livestreaming, and AI). Her research also helps policy makers design regulations to promote better marketing for a better world. Krista’s has published numerous papers in leading journals, including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Manufacturing and Service Operations Management, Production and Operations Management, and Strategic Management Journal. Her paper was a finalist for the Best Marketing Paper Award in Management Science. She was also honored as a Marketing Science Institute Young Scholar in 2021, a title awarded to “potential leaders of the next generation of marketing academics.” Krista has extensive editorial experience serving as an Associate Editor for Marketing Science, Journal of Marketing, and Decision Sciences; as a Senior Editor for Production and Operations Management; and as Editorial Review Board member for the Journal of Marketing Research. She received the inaugurate Marketing Science Service Award as an Associate Editor in 2023. 

Sandeep R. CHANDUKALA，Singapore Management University

Professor Sandeep Chandukala is Associate Professor and Area Coordinator of Marketing at the Lee Kong Chian School of Business, Singapore Management University. He holds a Ph.D. in Marketing from The Ohio State University. Before joining SMU, he was on the faculty at Indiana University. His research focuses on retail analytics, quantitative marketing, and the application of Bayesian methods to understand consumer behavior, advertising, promotions, and new product development. His work has been published in top journals such as Journal of Marketing and Marketing Science. Professor Chandukala is a recipient of the 2022 “AMA/Marketing Science Institute/H. Paul Root Award.” 

Julio SEVILLA，University of Georgia

Professor Julio Sevilla is the L. Edmund Rast Chair of Business and Professor of Marketing at the University of Georgia, where he also serves as Director of Graduate Studies for the PhD program. He holds a Ph.D. in Marketing from the University of Miami. His research examines consumer behavior, with particular interests in retail and packaging, numeric cognition and pricing, and multicultural and political marketing. His work has been published in leading academic journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing. Professor Sevilla is an Associate Editor of the Journal of Consumer Psychology and serves on the editorial boards of the Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology. He is also actively engaged in the academic community through conference leadership and service roles. In addition to his scholarly contributions, Professor Sevilla frequently appears as a guest expert on CNN en Español, providing expert commentary on consumer trends and marketing issues across Latin America and beyond.