Distinguished Guests, Experts, and Colleagues,

With the rapid development of artificial intelligence and the emergence of a new international trade landscape, how to leverage emerging technologies to strengthen market collaboration, drive marketing innovation, and enhance firms’ overall competitiveness in the global marketplace has become a pressing marketing issue for companies in the Asia‑Pacific region.

In response to these timely challenges and opportunities, we are pleased to invite you to the 2026 Asia-Pacific Marketing Academy Annual Conference (APMA2026), which will be held from June 5 to 8, 2026, in Macao, China, and the Guangdong–Macao In-Depth Cooperation Zone in Hengqin. APMA2026 is jointly hosted by the Guangdong–Hong Kong–Macao University Alliance for Marketing and the Macau University of Science and Technology Foundation, organized by the School of Business and the MUST Innovation and Technology Research Institute, and co-organized by Zhuhai Da Heng Qin Development Co., Ltd. This year’s theme, "AI-Driven Market Collaboration & Marketing Innovation," highlights the conference’s focus on how artificial intelligence and other emerging technologies can transform marketing practices, and foster sustainable, high-quality economic development.

As a platform for academic exchange and practical knowledge sharingg, APMA2026 will bring together global scholars, industry experts, and business leaders to explore how emerging technologies—particularly AI—can promote cross-regional collaboration and reshape marketing strategies in the Asia-Pacific and beyond.

We warmly welcome scholars, doctoral students, policymakers, and industry professionals in marketing and related disciplines to join us for this important event. We encourage you to present your research, share practices, and engage in forward-looking discussions that bridge theory and practice.

We look forward to welcoming you to Macao and the Guangdong–Macao In-Depth Cooperation Zone in Hengqin!

Lei Zheng, Ph.D.

APMA 2026 Executive Chair