神经营销与消费者行为：挑战与趋势

本专题旨在征集神经科学、心理学、数据科学与市场营销交叉领域的高质量理论、实证与应用研究，重点关注神经、生理与认知过程如何影响消费者行为。随着神经影像技术、可穿戴生物传感器、情感计算与人工智能的发展，学界在理解市场环境中注意力、情绪、决策、信任与说服等方面的机制上，开辟了新的研究路径。但与此同时，这些技术的应用也带来了重要的方法论、伦理与监管挑战。

本专题旨在促进跨学科的对话，探讨神经营销与消费者神经科学领域中的前沿方法、新兴应用与批判性反思。投稿内容可以涵盖传统营销领域，例如品牌、广告、定价、零售与数字平台等，也欢迎研究新兴情境，如沉浸式技术、社交媒体、可持续发展、健康与公共政策等。我们欢迎实验研究与现实场景研究，以及推动理论与实践发展的方法创新、重复验证研究和概念框架研究。

我们尤其鼓励投稿作品对神经科学工具在消费者研究中的有效性、可靠性、可解释性与伦理问题进行批判性评估，或将多模态数据与可解释人工智能相结合，提出具有可操作性与社会责任感的研究洞见。

特色论坛主題包括但不限于：

· 消费者研究中的神经科学方法

· 消费决策的认知与情感机制

· 数据智能与人工智能

· 品牌与消费场景中的应用

· 沉浸体验与可持续消费

· 伦理挑战与责任创新

特色论坛投稿：

· 提交截止日期：2026年3月30日。

· 录用结果将于2026年4月15。

· 投稿时请在投稿系统选择【D (Thematic Cluster Submissions)】

· 输入【Prof. Lobo】作为the Chair of the Group Submission

· 输入【NeuroMarketing】作为the Topic of the Group Submission

特色论坛主席

Prof. Alexandre Lobo

Prof. Jia JIN

Professor JIN is a Professor, Ph.D. Advisor, and Associate Dean at the School of Business and Management, Shanghai International Studies University, and also serves as Deputy Director of the MOE Key Laboratory of Brain-Machine Collaborative Information Behavior. She was selected as a “Top Young Talent of Shanghai” and has led or participated in many national-level research projects, including key, general, and youth grants from the National Natural Science Foundation of China (NSFC), as well as initiatives under the “Technology Innovation 2030” program. Prof. Jin has published over 80 academic papers, authored 4 books, holds 12 invention patents, and has registered 5 software copyrights. She has also contributed to 4 national standards in the field of neuro-management. Her work has earned multiple honors, including the Second Prize of the Science and Technology Progress Award of Zhejiang Province, the Third Prize of the Wu Wenjun Artificial Intelligence Science & Technology Award, and the First Prize for Outstanding Achievements in Philosophy and Social Sciences in Shanghai.

Prof. Susana Costa e Silva

Prof. Susana Costa e Silva is an Associate Professor (Habilitation in Marketing) at Universidade Católica Portuguesa, Católica Porto Business School (CPBS), where she also serves as Director of the MSc programs in Marketing and Management. She is a researcher at the CPBS Research Centre and Case Pool Coordinator at Católica’s Learn & Share Program. Her research focuses on international marketing, digital transformation, AI in marketing, consumer behavior, retail, and omnichannel strategies. She has published over 85 peer-reviewed articles and contributed to numerous books and case studies. Her work appears in International Business Review, Journal of Business Research, Psychology & Marketing, among others. Susana represents Portugal at the European Marketing Academy and has held leadership roles in EIBA. She also consults internationally in marketing and market research and frequently contributes to media and public discourse.