FIRST DAY KEYNOTES

Yubo CHEN，Tsinghua University

陈煜波，清华大学经济管理学院市场营销系可口可乐讲席教授，互联网发展与治理研究中心主任。美国佛罗里达大学管理学博士，国家杰出青年科学基金获得者，曾任美国亚利桑那大学终身副教授。曾先后主持国家杰出青年科学基金、国家自然科学基金重点项目和重大项目课题、教育部人文社科重点研究基地重大项目等多项国家级科研项目，在Management Science、Marketing Science、Journal of Marketing、 Journal of Marketing Research、Information Systems Research等管理学国际顶级学术期刊上发表大量学术论文，Google Scholar 引用一万多次, 入选2022年斯坦福大学和爱思唯尔（Elsevier)“全球前2%顶尖科学家榜单”，连续多年入选爱思唯尔“中国高被引学者榜单”。担任多项国家重点课题负责人，并为多部委提供政策建议。现兼任多所机构与期刊的学术职务，并与多家知名企业开展深度合作。与京东集团、阿里巴巴、百度、 中信银行等企业就数字经济和大数据商业创新进行深入研究合作。

Thomas KRAMER，University of California, Riverside

Professor Thomas Kramer is the Associate Dean of Undergraduate Business Programs and Professor of Marketing at the University of California, Riverside, where he also holds the Anderson Presidential Chair in Business. His research focuses on how consumers form preferences and make decisions, particularly in the context of extraordinary beliefs such as superstitions, magical thinking, fate, and karma, as well as cognitive biases and heuristics. His work has been published in leading journals, including the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. Professor Kramer was Co-Editor of the Journal of Consumer Psychology (2021–2023) and served as Associate Editor at both the Journal of Consumer Research and at the Journal of Consumer Psychology, where he is currently serving as Associate Editor for Research Reports. He is also serving on the editorial review boards for the Journal of Marketing Research, and the Journal of International Marketing. He was also the Issue Co-Editor for the Journal of the Association of Consumer Research issue on “The Science of Extraordinary Beliefs.”

Leonard LEE，National University of Singapore

Professor Leonard Lee is the Director of the Lloyd’s Register Foundation Institute for the Public Understanding of Risk (IPUR) and Lloyd’s Register Foundation Professor at the National University of Singapore (NUS) Business School. His research has been published in major academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, and Psychological Science, and featured in media such as The New York Times, Financial Times, and The Wall Street Journal. He has received honors such as the Paul Green Award (Finalist) from the Journal of Marketing Research, the Franco Nicosia Best Competitive Paper Award from the Association for Consumer Research, and the Robert Ferber Award (Honorable Mention) from the Journal of Consumer Research. He was also selected as a member of the inaugural class of MSI Scholars in 2018. Leonard is an Associate Editor of the Journal of Consumer Psychology and the Journal of Public Policy and Marketing, and a previous Associate Editor of Journal of Consumer Research (2015-22) and the International Journal of Research in Marketing (2014-15). He is also serving on the Editorial Review Boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Letters, and Foundations and Trends in Marketing. He co-chaired the 50th Edition of the annual ACR conference in 2019 in Atlanta, USA, as well as a SCP Advertising and Consumer Psychology (ACP) conference on “The Asian Consumer” in 2012 in Singapore. Professor Lee serves as Associate Editor for the Journal of Consumer Psychology and Journal of Public Policy & Marketing, and has held editorial roles in several other top marketing journals.

SECOND DAY KEYNOTES

Krista J. LI，Indiana University

Professor Krista J. Li is the Blanche “Peg” Philpott Professor of Marketing and the Marketing Doctoral Program Coordinator at the Kelley School of Business, Indiana University. Krista’s research focuses on improving firms’ marketing strategies by understanding consumer behavior and leveraging new technology (big data, digital transformation, livestreaming, and AI). Her research also helps policy makers design regulations to promote better marketing for a better world. Krista’s has published numerous papers in leading journals, including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Manufacturing and Service Operations Management, Production and Operations Management, and Strategic Management Journal. Her paper was a finalist for the Best Marketing Paper Award in Management Science. She was also honored as a Marketing Science Institute Young Scholar in 2021, a title awarded to “potential leaders of the next generation of marketing academics.” Krista has extensive editorial experience serving as an Associate Editor for Marketing Science, Journal of Marketing, and Decision Sciences; as a Senior Editor for Production and Operations Management; and as Editorial Review Board member for the Journal of Marketing Research. She received the inaugurate Marketing Science Service Award as an Associate Editor in 2023. 

Sandeep R. CHANDUKALA，Singapore Management University

Professor Sandeep Chandukala is Associate Professor and Area Coordinator of Marketing at the Lee Kong Chian School of Business, Singapore Management University. He holds a Ph.D. in Marketing from The Ohio State University. Before joining SMU, he was on the faculty at Indiana University. His research focuses on retail analytics, quantitative marketing, and the application of Bayesian methods to understand consumer behavior, advertising, promotions, and new product development. His work has been published in top journals such as Journal of Marketing and Marketing Science. Professor Chandukala is a recipient of the 2022 “AMA/Marketing Science Institute/H. Paul Root Award.” 

Julio SEVILLA，University of Georgia

Professor Julio Sevilla is the L. Edmund Rast Chair of Business and Professor of Marketing at the University of Georgia, where he also serves as Director of Graduate Studies for the PhD program. He holds a Ph.D. in Marketing from the University of Miami. His research examines consumer behavior, with particular interests in retail and packaging, numeric cognition and pricing, and multicultural and political marketing. His work has been published in leading academic journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing. Professor Sevilla is an Associate Editor of the Journal of Consumer Psychology and serves on the editorial boards of the Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology. He is also actively engaged in the academic community through conference leadership and service roles. In addition to his scholarly contributions, Professor Sevilla frequently appears as a guest expert on CNN en Español, providing expert commentary on consumer trends and marketing issues across Latin America and beyond.